British Airways
Client
Agency
Expertise
Gatwick Short Haul Competition
The public were encouraged to submit their best photographs that suggest they 'see the world differently'. The winners got to enjoy a short break including shooting with a professional photographer, the final shots of which were used in the short haul campaign. I art directed two shoots; a big ol' sandbank in Bordeaux and a volcano and windsurfing beach in Tenerife.
On Business Redesign
Often seen as a stuffy, boring part of the British Airways family, On Business wanted to redesign their visual language, including the creation of several assets using their new logo as a base.
BA in LA
British Airways wanted to appeal to their higher end audience in LA using language they'd appreciate.