Art of the Algorithm Exhibition

Pop Goes The Algorithm

An exploration into how algorithms are used in the modern pop music industry, and how accurate they can be.



London Design Week
Signal Noise

Data Visualisation


The modern music industry is notoriously overpopulated and difficult to break into. With hundreds of thousands of artists vying for success, record labels need to be fairly certain the choices they make will result in a commercial hit. This job has traditionally fallen to record label scouts, who discover, analyse and predict the success of new music. 

In recent years, however, algorithms have been developed which are able to do exactly the same thing. This visualisation explores how this algorithm predicts the top 250 most successful pop songs would fare in the current music market.

Created as part of Signal Noise's 'Art of the Algorithm' exhibition


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All works © Josh Gowen 2021. Please do not reproduce without the expressed written consent of Josh Gowen. Ta!